The Stationery Shoppe
At The Stationery Shoppe, I created special event and wedding stationery. I aimed for strong typography and trendy designs that customers looked for. In addition to wedding stationery, I have also made personal stationery (note cards), calendars, and holiday cards. During the holiday season, I hand lettered many designs and created my own illustrations.
Midway between my time at The Stationery Shoppe, we went through a rebrand. In order to reflect our digitial printing process, we wanted the website to be cleaner, sleeker, and more modern as opposed to a scrapbook-ish look that was already in place. I worked with another designer to redesign the entire website and structure of the store. We separated designs into "stories" with a sorting quiz to help clients find designs that may appeal to them based on their preferences, and created suite packages so engaged couples could bundle the items they wanted to purchase. The Stationery Shoppe is a very small, start-up business and although my technical term was a Graphic Designer, my coworkers and I did whatever job that needed to be done.
In addition to creating invitation suites, and managing the website, I also prepared content for The Stationery Shoppe's social media presences. I created small campaigns for our community such as #bffappreciationpost or #bridesmaidappreciationpost to encourage users to tag their friends and bridesmaids in our comments.